PROPER ICE CREAM TO OPEN SECOND LOCATION IN DELRAY BEACH
Local Ice Cream Company Expands Retail Presence Just Off Atlantic Avenue
Proper Ice Cream will be opening their second location within 12 months at the end of next month in downtown Delray Beach. Joining the 4th and 5th neighborhood, which is soon to feature the IPIC movie theater, Proper Ice Cream East will be located at 75 SE 4th Ave, Delray Beach, FL 33483.
The free standing ice cream haven will be just a block from Atlantic Avenue and will feature a cool industrial aesthetic with graffiti mural walls, polished concrete flooring and exposed ductwork. Guests will be able to choose from a plethora of owner Rick Felberbaum’s famous flavors that put Proper Ice Cream on the map. Proper has assembled a cult following with their expansive, ever-changing menu, unique flavors, high-quality ingredients and vegan offerings. “Due to the wild response to our test kitchen concept, we decided to open up in a more traditional location. It’s been truly humbling to see the local reaction and we can’t wait to welcome in our valued customers and meet some new faces.” said Felberbaum.
The scoop shop is set to be open seven days a week and will serve a menu of inventive flavors like Pistachio with Caramelized Fig, Freshest Strawberry Meringue, Banana Cream Pound Cake and Dark Chocolate and Honey, with gourmet toppings like cracked honey comb and peanut butter crunch. Proper Ice Cream offers scoops, Konery cones and cups, creative sundaes and ice cream sandwiches. Guests can also purchase pints to enjoy at home.
Offering artisanal, hand crafted ice cream, Proper Ice Cream was born in the kitchen of some of the hottest restaurants in Palm Beach County and is served at Buccan, Grato, Imoto, and 1000 North. Their pints can be purchased at Joseph’s Classic Market. Felberbaum opened his first retail location out of the front of his West Delray Beach commercial kitchen in mid-2018 to rave reviews.
The original Proper Ice Cream location will continue to serve patrons at 1445 N Congress Avenue #4, Delray Beach, FL 33445.
For more information visit www.propericecream.com.