Blaze Fast-Fire’d Pizza Soon to Open Two New South Florida Locations
“Build-Your-Own” Artisanal Pizza Restaurants Set to Open in Royal Palm Beach and Palm Beach Gardens
Blaze Fast-Fire’d Pizza, the fast-casual concept known for its chef-driven menu and casually hip restaurants, today announced that it will soon open two new South Florida locations in Royal Palm Beach and Palm Beach Gardens.
The openings, planned for March 2016, mark the fourth and fifth South Florida locations for Blaze Pizza, which debuted in November 2014 with its first restaurant in Ft. Lauderdale’s Uptown Centre, 6334 North Andrews Avenue. Two additional locations opened in the first quarter of 2015: Boca Raton’s Fifth Avenue Shops, 2146 North Federal Highway; and in Davie at 2135 South University Drive.
The Royal Palm Beach restaurant, which will feature a 2,300 square foot interior with seating for 54, will open at The Shoppes at Isla Verde, 250 South State Road 7. The Palm Beach Gardens restaurant, featuring 1,800 square feet and seating for 60, will open at 4665 PGA Boulevard.
Blaze Pizza is a modern day “pizza joint” that has been inspiring excitement and cultivating fanatics for its custom-built artisanal pizzas, freshly made salads, blood orange lemonade and s’more pies since it opened its first location in 2012. Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu’s signature pizzas or create their own, choosing from a wide selection of carefully sourced, high-quality ingredients – all for around $8. The generously-sized 11” pizzas are then sent to a blazing hot open-flame oven – the centerpiece of the restaurant – where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire’d and ready to eat in just 180 seconds. Each restaurant makes its own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (the “Pizza Whisperer”), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. For pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. The restaurants will also feature a selection of wine and craft beer.
To create the perfect vibe inside the new South Florida restaurants, award-winning design architect Ana Henton has added several unique, modern touches, including an oversized wall graphic custom-built to suit the spaces. Additionally, in support of the company’s commitment to “Intelligent Choices for Our Pizzas, People & Planet,” the restaurants will use both recycled and sustainable materials and energy-efficient LED lighting, and will feature eco-friendly, compostable packaging.
“At Blaze, we’re all about creating an engaging dining experience where guests can enjoy artisanal pizza that’s both fast and affordable,” said Jim Mizes, president & COO of Blaze Pizza. “The authenticity of our food, plus a service culture that genuinely focuses on the happiness of our guests and crew – have been key to our popularity and expansion.”
Blaze Pizza Franchise Partner Adam Cummis says he is looking forward to developing strong ties with community groups and creating a spot where guests can connect, create and enjoy. To that end, Blaze restaurants promote a turnkey fundraiser program that returns 20 percent of an event’s proceeds back to the organization, helping schools, sports clubs and other local groups “cause a scene for a good cause.”
“We couldn’t be more excited to open additional locations in South Florida, offering residents high-quality, customizable pizza, without the wait,” said Cummis.
Driving Blaze Pizza’s South Florida expansion is an investment group led by Levy Family Partners and including NBA All Star LeBron James. Levy Family Partners was established by entrepreneur Larry Levy, founder of Levy Restaurants. In addition to the 10-store franchise development agreement in Florida, the group is developing Blaze Pizza in the Chicago market.
About Blaze Pizza
The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality. Now ranked as the overall #2 fast-casual brand in FastCasual.com’s annual Top 100 list, Blaze Pizza is building momentum and developing a cult-like following as it expands across the country. The company currently operates 105 restaurants in 25 states and Canada, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Toronto, Dallas and Washington D.C. Founded by Elise and Rick Wetzel (co-founder of Wetzel’s Pretzels), the concept is backed by investors including LeBron James, Maria Shriver, Boston Red Sox co-owner Tom Werner and movie producer John Davis.
For more information, please visit blazepizza.com and facebook.com/blazepizza.
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