THE COUNTER CUSTOM BUILT BURGERS OPENS AT THE GARDENS MALL IN PALM BEACH GARDENS, FLA.
DIY Burger Concept Offers a Burger for Every Lifestyle
The Counter® Custom Built Burgers, the premium build-your-own-burger restaurant, opens its newest location at The Gardens Mall, in Palm Beach Gardens, Fla., this week. In addition to offering over a million possible burger combinations – a burger for every lifestyle – The Counter also serves a wide selection of bold signature burgers and burger bowls, flavorful side dishes, amazing milkshakes, and premium cocktails, craft beers, and wines, all featuring the highest quality ingredients. The new restaurant, located in The Gardens Mall at 3101 PGA Boulevard, occupies 3,237 square feet and seats 165 guests.
“We are proud to bring this exciting concept to Palm Beach Gardens,” said Andres Layrisse, owner and operator of the new location. “The Counter is a brand we have a long association with, and we are thrilled to open another restaurant for this neighborhood. With all the choices available, there will be something special for everyone.”
The Counter opened over 10 years ago in Los Angeles with a goal to challenge the way people think about burgers. Since then, the burger restaurant has grown to more than 40 locations domestically and internationally, expanded its menu offerings to address the evolving palates of its guests, and continues to offer customizable, quality burgers and burger bowls. Ultimately, The Counter is the destination for anyone – from the pickiest eaters to the adventurous ones – to get together and enjoy a burger that suits their respective preferences.
The Counter 101
The Counter® features “burgers with a conscience,” using naturally raised, hormone and antibiotic-free Angus beef, grass-fed organic bison, all-natural chicken and turkey, ahi tuna, and a house-made vegan/veggie burger for their burger and salad-style burger bowls. In 2013, the team introduced a gluten-free menu to provide options for those with specific dietary restrictions, and in 2014, The Counter launched a new menu – from a redesigned variation of the original “clipboard menu” to an expanded selection of build-your-own ingredient options, burger and burger bowl builds, salads, starters, and desserts.
At The Counter, guests build their own burgers by selecting from the following options using The Counter’s checklist-style menu:
- Step #1 – Choose a Burger: Pick a protein
- Step #2 – Choose a Cheese: Choose from 16 imported and domestic cheeses, including Danish blue cheese, Greek feta, herb goat cheese spread, horseradish cheddar, jalapeño jack, Gruyère, and soft-ripened brie
- Step #3 – Choose a Sauce: Top it off with one of 23, unique sauces, including basil pesto, chipotle aioli, peanut sauce, tzatziki, or sun-dried tomato vinaigrette
- Step #4 – Choose a Topping: Select from 45 toppings, including carrot strings, dill pickle chips, dried cranberries, grilled pineapple, roasted corn and black bean salsa, applewood-smoked bacon, a sunny-side egg, avocado, and spicy pepperoncini
- Step #5 – Choose a Bun: Put it all between a choice of at least seven artisan-baked buns such as brioche style, ciabatta, Hawaiian, and English muffin – or in a bowl over a bed of organic mixed greens, lettuce blend, kale, or quinoa
- Step #6 – Choose a Side: Don’t forget to add Parmesan fries, crispy onion strings, or grilled vegetable skewers
For those who would prefer to forego the step-by-step, burger-building process, The Counter offers a new list of expert builds and suggestions.
To accompany their burgers, diners can choose a side of shoestring fries, sweet potato fries, or Parmesan fries, as well as deviled eggs, house-made chili, fried pickle chips, or crispy onion strings. Select locations also offer a variety of hand-spun ice cream shakes, floats, craft beers, wine, cocktails, and adult milkshakes, including wine milkshakes such as Chocolate Cherry Pinot Noir, and beer floats.
For more information about The Counter, please visit thecounterburger.com. Follow the team on Facebook.com/TheCounter, on Twitter at @CounterBurger, and on Instagram @TheCounterBurger.
About The Counter®
Founded in 2003 by Jeff Weinstein, The Counter®’s mission was to challenge the traditional burger joint. In partnership with Craig Albert, the Culver City, California-based brand grew into more than 40 stores. The Counter offers a fresh, unconventional approach to creating the ultimate burger, with a checklist-style clipboard menu that lists over a million possible burger combinations: seven proteins, 16 cheeses, 45 toppings, 23 sauces, and eight types of buns. The Counter® also offers a full-service, casual dining experience in an inviting space, with industrial décor and upbeat music.
There are currently over 40 locations in the United States, including two airport locations, along with another airport location opening in Terminal Two at the Los Angeles International Airport. In addition, there are four international locations in Ireland, Saudi Arabia, and the United Arab Emirates. For more information, visit thecounterburger.com.
In 2013, The Counter launched BUILT® by The Counter®, which serves the same premium, customizable burgers and burgers-in-a-bowl made famous at The Counter, but in a fast-casual environment. There are currently three locations – Los Angeles, Miami, and San Diego – with another unit opening in Northern California in the spring of 2015. For additional information on BUILT, visit builtcustomburgers.com.
About The Gardens Mall
The Gardens Mall is located one mile east of I-95 on PGA Blvd. in Palm Beach Gardens, Florida. The luxurious, 1.4-million-square-foot, super-regional shopping center features more than 160 world-class retail specialty shops and restaurants. It is anchored by Nordstrom, Saks Fifth Avenue, Bloomingdale’s, Macy’s, and Sears. The Gardens Mall is owned and managed by The Forbes Company. For more information about The Gardens Mall, call 561.775.7750 or visit the mall online at thegardensmall.com.